A B2B SEO consultant who covers SEO, GEO and AI search.
Independent. Senior. One pair of hands across all three. I help founders and marketing teams rank in Google, get cited in AI Overviews, and show up in ChatGPT and Perplexity. Live within days, not months.
SEO is still the foundation. GEO and AI search are the multipliers.
Most consultants pick one. Most agencies sell you one. The reality is they share the same engine room. Get the SEO right, and the rest compounds. Skip the foundation, and you're chasing citations that never come.
Here's what's actually true in 2026. Organic search still drives more qualified B2B pipeline than any other channel, including paid. That hasn't changed. What has changed is where the search happens.
People search Google. They also ask ChatGPT. They search Perplexity. They click into AI Overviews instead of scrolling for blue links. None of this kills SEO. It changes how it pays out.
In May 2026, Google published an official guide that called this out directly: optimising for generative AI search is still SEO. No special llms.txt files. No new schema. No "AI rewriting" of your content. Same engine room, same fundamentals, same work. If anyone is selling you "GEO services" as something completely separate, Google itself has told you not to bother.
The catch is that Google's position only holds for Google. ChatGPT, Claude and Perplexity have their own crawlers, their own retrieval, their own signals. The work overlaps with traditional SEO but isn't identical. That's where the new discipline genuinely lives.
So my position is simple. Get the SEO foundation right, layer GEO on top for the AI summaries inside search engines, and track AI search separately for what happens off-Google. One workflow, three payoffs.
Three disciplines. One workflow.
Each does a job the others can't. Skip one and you leave traffic on the table.
SEO
Ranking in Google's traditional results. Blue links, image search, video search, Maps. Technical health, content depth, internal linking, link authority. The thing every other layer builds on.
Search Engine OptimisationGEO
Getting cited in the AI summary that now sits on top of Google. Google's own May 2026 guidance says this work is still SEO at heart, just with extra emphasis on clear answers, extractable structure and non-commodity content. Same engine room. Higher bar.
AI Overviews, inside search enginesAI search
Where the work genuinely diverges. ChatGPT, Claude and Perplexity don't use Google's index. They have their own crawlers, their own retrieval, their own signals. Content chunking, schema and off-site presence on Reddit, Wikipedia and LinkedIn all matter more here than they do on Google.
Standalone AI assistantsThe full search stack, handled.
Six disciplines I cover end to end. Hire me for one, hire me for all six. Most clients start with an audit, then we agree what's worth doing.
Technical SEO
Crawl audits, site architecture, Core Web Vitals, indexation, canonical strategy, hreflang, internal linking. The plumbing that decides whether your content can rank at all.
- Crawl audits
- Site speed
- Indexation
- Schema
- Internal linking
Content + on-page
Keyword research, content strategy, briefs that writers can actually use, on-page optimisation, refreshes for ranking pages that have started to slip. Written for humans, structured for crawlers.
- Keyword research
- Content briefs
- On-page
- Refreshes
- Topic clusters
GEO (Generative Engine Optimisation)
Restructuring content so Google's AI Overviews cite you. Clear answers to specific questions. FAQ schema. Author markup. Listicle and comparison formats that the AI lifts verbatim. The pages most likely to win the summary slot win the click.
- Quotable structure
- FAQ markup
- Author authority
- Overview tracking
AI search optimisation
Monitoring brand mentions in ChatGPT, Claude, Gemini and Perplexity. Identifying which prompts surface you (and which don't). Building the content and authority signals that influence what LLMs say about your category.
- Profound
- Otterly
- Prompt research
- Citation strategy
Schema + structured data
Hand-written JSON-LD that does actual work. Organization, Service, FAQ, Product, Article, Breadcrumb. The structured data that gets you rich results in Google and quotable status in LLMs.
- JSON-LD
- Rich results
- Knowledge graph
- FAQ schema
Local + Maps SEO
For B2B services with a geographic angle. Google Business Profile optimisation, local citations, review strategy, location landing pages. The thing that makes you show up when prospects search "X in [city]".
- Google Business
- Local citations
- Reviews
- Location pages
Want to walk through this for your site?
I'll take a look, tell you what's worth fixing first, and what to leave alone. No 60-page PDF.
Start a project →From audit to compounding growth.
A simple four-step rhythm. Most clients see the first ranking moves inside a month, with bigger wins layering in over the following quarter.
Audit
A two-week deep dive into technical health, content gaps, competitor positioning and current AI search visibility. You get a prioritised list, not a 60-page PDF.
Fix the foundation
Technical issues, indexation, schema, site architecture. The quick structural wins that unlock everything else. Live within days.
Ship content
New pages targeting underserved keywords. Refreshes for pages slipping in rankings. Restructured copy for GEO and AI citation.
Measure + iterate
Weekly tracking, monthly reviews. Real numbers: organic traffic, ranking distribution, AI citations, qualified pipeline. We double down on what's working.
B2B HealthTech: 187% organic growth in 12 months.
A mental health platform came to me with a stalled blog, no schema, and zero AI search visibility. Twelve months later they were ranking for 340 new keywords, getting cited in AI Overviews for category-defining queries, and seeing organic become their largest channel for qualified demos.
The mix: a technical fix-up to unblock the existing content, a topic cluster strategy targeting underserved questions, FAQ schema across every key page, and a deliberate GEO pass on the highest-intent pages.
Want results like this?
Tell me where you are now and what you want to be known for. I'll come back with a plan.
Let's talk →SEO, GEO and AI search, plainly explained.
No jargon, no agency theatre. If you've read this far you deserve straight answers.
Is SEO still worth doing in 2026?
Yes. Organic search still drives more qualified B2B pipeline than any other channel, including paid. AI Overviews and LLM-based answers are taking some volume, but they pull from ranking pages. If you rank, you get cited. SEO is the foundation that GEO and AI search build on.
What is GEO (Generative Engine Optimisation)?
GEO is the practice of optimising content so the AI summary at the top of a search engine cites you. Mostly that means Google's AI Overviews, with Bing's AI results sitting alongside. The user is still on a search engine, they're just seeing an AI-generated answer above the blue links. GEO is about being the source that summary quotes from.
Is GEO the same as AI search?
No. GEO is about AI features inside search engines (Google AI Overviews, Bing AI). AI search is about standalone AI assistants like ChatGPT, Claude and Perplexity, which have their own crawlers and don't use Google's index. The work overlaps heavily, but they need separate tracking and partly different signals. Most consultants treat them as one thing. They aren't.
Doesn't Google say GEO is just SEO?
Yes, and Google is right about Google. In May 2026 they published an official guide saying optimisation for AI Overviews is still SEO. No llms.txt files, no special schema, no "AI rewriting" needed. That's accurate for Google's ecosystem. The catch is the guide only covers Google. ChatGPT, Claude and Perplexity run on different retrieval stacks and weight content differently. So for Google AI Overviews, treat it as SEO. For AI search engines off-Google, treat it as its own discipline that overlaps heavily with SEO but isn't identical.
How is GEO different from SEO?
SEO optimises for a ranked list of blue links. GEO optimises for being quoted inside an AI-generated answer. SEO rewards comprehensive long-form content. GEO rewards content that gives clear, lift-and-shift answers to specific questions. The same page can do both, but only if it's written for both.
Do I need to do GEO if my SEO is already strong?
Yes. AI Overviews now appear on a meaningful share of B2B searches and reduce click-through rates even for top-ranking results. If your competitor is being cited in the AI answer and you're not, you lose share regardless of ranking position.
How long does SEO take to work?
Technical fixes can show results in days. New content typically takes six to twelve weeks to rank for moderately competitive terms. Authority for harder keywords builds over six months and beyond. Anyone promising overnight results is misleading you.
Do you do local SEO?
Yes, for B2B services businesses with a geographic footprint. Google Business Profile optimisation, local citations, location-specific landing pages and review management. Most useful for trades, consultancies, agencies and B2B services with regional sales teams.
What tools do you use?
Ahrefs and Semrush for keyword and competitor work. Screaming Frog for technical audits. Google Search Console and GA4 for measurement. Schema markup hand-written, not generator-built. Profound and Otterly for monitoring AI search citations. The tools matter less than knowing how to use them.
Will I rank in ChatGPT and Perplexity?
You don't rank in AI engines the way you rank in Google. You either get cited as a source or you don't. Getting cited requires high-authority content, clean structured data, clear answers to common questions, and a strong link profile from quality sites. The work overlaps heavily with traditional SEO but the priorities are different.
Who's a good fit for this?
B2B SaaS, services and consultancy businesses with a real product, real traffic, and a marketing leader who wants progress this quarter rather than a 12-month roadmap. If you're pre-product or expecting overnight results, I'm probably not the right call.
What does it cost?
Depends on scope. An audit and recommendations starts around £2k. Ongoing retainers typically sit between £2k and £10k per month depending on output. Bigger projects or full marketing function support are quoted bespoke. No long contracts, no setup fees, no surprises.
Got a question I haven't answered?
Drop it in the form. I'll come back with a straight answer, not a sales pitch.
Ask away →Ready to rank, get cited, and grow?
Tell me a bit about where you are now and what you're trying to do. I'll come back within a working day.
Got it.
Thanks for reaching out. I'll come back to you within a working day.